Thursday, October 30, 2014

UMD Faculty member receives Packard Fellowship to continue inner earth research

By Natasha42 and Adrienne26

As a doctoral student at the University of California, Berkley, Lekic formulated higher-resolution images of the Earth’s mantle structure, stemming from his creation of a global seismic velocity model. Not only is the model able to give geologists a better understanding of plate tectonics, but it also helps explain the movement of continental plates and their evolution, Lekic said.

Lekic’s research is based on ground vibration recordings, which he and his students use to detect the scattering of seismic waves across the North American tectonic plate. In conjunction with the National Science Foundation’s EarthScope Facility network, the data is collected from the 49 states and Puerto Rico and makes up about 3.8 million square miles, Lekic said.

Transforming data into inner earth visuals 

Nearly 2 million data lines fill the screen of Vedran Lekic’s computer every day, each representing seismic waves that are detected from of the more than 1,700 seismic stations around the U.S.

Lekic has already used the seismic information to investigate why and how the crust moves over the Earth’s mantle. As of now, the deepest any machine has been able to dig was about 12 kilometers into the Earth’s crust, a minuscle fracture of the roughly 6,730 kilometers it takes to get to the Earth’s core. Using the seismic information helps geologists see the shapes and sizes of the Earth’s layers.

“What we do is comparable to how an ultrasound let’s us see through our bodies,” Lekic said.  “But this lets us see through the Earth.”

  



Scientists unite to further research 
From this data, Lekic is creating a map that will not only cover all 48 contiguous states, Alaska and Puerto Rico, but also dive deep into the Earth’s crust and core.

In recognition of his efforts to integrate computer science and geological studies, Lekic joined the ranks of 17 other early career U.S. scientists and engineers who were awarded a Packard Fellowship for Science and Engineering last week.

“If you look at the field of those who get it and try to figure out from their research summaries and letters which are the strongest candidate, it’s a difficult task,” said Franklin Orr, chairman of the Packard Fellowship panel. “We always run out of fellowships before we run out of wonderful people to give them too.”

“The great thing about this fellowship is its flexibility to go chase a really good idea to wherever it leads,” said Orr, a Stanford University professor. “It is an incredibly valuable fund and gives the researchers an opportunity to take off with a good idea instead of waiting a year or more for federal money.”

Lekic uses Fellowship to Expand Research 
Now that a large fund has been granted to his work, he hopes to spend more time plotting the seismic information in graphs and models so that he may better understand the Earth, Lekic said.

“EarthScope is kind of like our Apollo mission, but not as costly,” Lekic said

Lekic is now one of five alumni faculty members who have received the award while at this university, and he will be given access to unrestricted funds of $875,000 over a five-year period to support his extensive research on Earth’s inner structure.

Lekic has received several other early career awards besides the Packard Fellowship.

Other than his seismology research contributions, Lekic is also a forerunner in the new geological field of neutrino geoscience.

Neutrinos are a type of electrically neutral subatomic particle that are created during radioactive decay or some kinds of nuclear reactions. The particle, which was only discovered geologically in 2005 and physically detected for the first time last year, moves through every kind of object, McDonough said.

“It sounds magical; it’s like a particle that exists but you can’t really see,” Lekic said of neutrinos.


Sunday, October 19, 2014

Benefits of Incorporating Interactive Marketing Tactics

The traditional and conventional approaches to marketing such as TV or radio broadcast, or print campaigning are becoming things of the past. The newest way to effectively reach a large target audience is to implement interactive marketing campaigns. These interactive marketing campaigns use things such as personalized social media to help the consumer engage in the products they like most; their mobile devices as an aid to help the consumer customize their experience, and many other interactive channels. With the use of interactive marketing the consumer is participating and personalizing their wants and needs so the brand(s) can better cater to the individualized experience. There are several benefits for brands and retailer who use interactive marketing.

Interactive Marketing is increasing brand sharing and recognition  
With interactive marketing the consumer becomes more engaged because the campaign is hands on and personalized to create individual experiences. This enhanced consumer experience and engagement will result in increased satisfaction which leads to consumer sharing. When a consumer has a good experience with a brand or retailer they likely share their experience with friends, family, or through satisfaction reviews. An example of this is the “design your own” marketing technique. When you give the consumer control to personalize their taste and then encourage them to share it, it increases brand awareness. Lay’s chip company did this when they told the consumers to come up with a new chip flavor and then share it on their Facebook app and hashtag it on Twitter.

Personalization of marketing creates an individualized experience for the consumer to keep them coming back for more


Info 3.0 : interactive marketing tactics: listen to ‘interactive marketing tactics’ on audioBoom
The ability to have personalized information to use to tailor to certain consumer groups is a major advantage of interactive marketing. The consumer does the “hard part” by personalizing their tastes, wants, and needs; it the marketers that use this information to segment the consumers into groups where they can more intimately cater to their needs. This level of customization through personalization that interactive marketing uses helps the consumer feel like are the in charge. Retailers or brands that use loyalty point systems is an example of how the personalization is key to keeping the customer happy, and then customizing that information and marketing it to them interactively is what keeps them coming back.


Positive experiences are key to interactivity to increase consumer spending and loyalty
Info 3.0 : marketing channels: listen to ‘marketing channels’ on audioBoom
The positive brand or retail experience is created through personalization but made successful by interactivity. The traditional and non-interactive marketing techniques does not keep the consumer as engaged as interactive marketing. They forget what they were reading or what promotion they saw in the weekly newsletter.. But when the campaign is providing motivation for participation people find it less of a bombardment. The interactivity makes the consumer feel as if their opinion is being considered and then it builds positive recognition of the brand. The interactivity that creates the positive brand/retail association will help the consumer filter out any advertising messages they feel to be generic. This positive experience can be created through creating personalized emails, having mobile access to the brands you most use, or sending brand specific promotions to the stores the consumer most often frequents.
listen to ‘marketing channels’ on audioBoom


marketing channels





interactive marketing tactics





Thursday, October 16, 2014

How other countries interactions with digital information compare with the U.S by Deana60 and Adrienne26


Many countries interact with digital information on a daily basis through news, entertainment and social media. The characteristics of these interactions are unique per country, but let's take a look at how they compare to the United States.

Percentage of countries who are digital information "sharers" and digital information "participants"
When it comes to digital information sharing and participating the market of digital users is frequently split by age and then content. Younger users are more likely to share information using social networks than older users. Where older users are more likely to be participants by commenting on news and sometimes sharing using email. However overall the need to share digital content is affected more by nation (national culture) than by age. In the graphic below you can see that the U.S. is still among the top highest percentage of digital sharers compared to 9 other countries.



Reasons for digital information users to sign up and subscribe to digital online news platforms

There are several factors that attribute to information users wanting to subscribe to online news. These factors can be split into categories such as brand, desire to access "favorite" content, and quality. The brand of the online news sites attributes to users want to subscribe. If they feel it is a reliable source it is more appealing. The users also want to be able to personalize the information they receive from their subscribed sites so they can filter the information to where their interest lie. The quality of the subscription refers to the quality of writing, this is what keeps the users subscribing. As you can see in the graphic, the quality is an important factor for the U.S. compared to other countries.


How digital information users access news information on top social network sites
This graphic show the extent to which digital information on the news platform is accessed, through social media or through news sites. Facebook is by far the top site used for accessing not only social media use, but news use as well, 35%. Then other sites come in popular as well such as, Twitter, Google Plus, and Youtube. As the use of social network sites for social media versus news compares, there is also a comparison for use by country. The U.S. is not among the top users of social media sites for news ranking at only 8% on Twitter, as compared to Spain at 21% and the UK at 12%. However the brand of the site and the U.S's interaction with news content varies per site.  


U.S. top digital information platforms, apps, and brands for accessing news
 

Tuesday, October 14, 2014

Laura interprets what she thinks is good interactivity





Tuesday, October 7, 2014

Friday, October 3, 2014

Marketing Targets Personalized Information to Increase Consumer Sales

Through data mining, websites and companies get information about their consumers and then use this information to create a personalized viewing experience that is tailored to each individual consumer. This use of personalization of information helps provide the consumer with a more sophisticated and advanced experience, which in return is good for the websites/companies because they are reaping the profits. This graph displays percentages of consumers who are purchasing more goods based on the type of personalization of their own information they receive from websites and companies. The personalization of your information can be displayed in many different mediums. Among the most popular mediums, which show the percent increase (or effectiveness) represented as an increase in consumer spending is: personalized promotions 66%, personalized emails 57%, personalized viewing of history 53% and personalized suggestions for future purchase 39%. As the graph displays, the use of your personal information presented in these channels increases consumer spending which in turn increases the revenue of these websites/companies.