Marketing Targets Personalized Information to Increase Consumer Sales

Through data mining, websites and companies get information about their consumers and then use this information to create a personalized viewing experience that is tailored to each individual consumer. This use of personalization of information helps provide the consumer with a more sophisticated and advanced experience, which in return is good for the websites/companies because they are reaping the profits. This graph displays percentages of consumers who are purchasing more goods based on the type of personalization of their own information they receive from websites and companies. The personalization of your information can be displayed in many different mediums. Among the most popular mediums, which show the percent increase (or effectiveness) represented as an increase in consumer spending is: personalized promotions 66%, personalized emails 57%, personalized viewing of history 53% and personalized suggestions for future purchase 39%. As the graph displays, the use of your personal information presented in these channels increases consumer spending which in turn increases the revenue of these websites/companies.