Many countries interact with digital information on a daily basis through news, entertainment and social media. The characteristics of these interactions are unique per country, but let's take a look at how they compare to the United States.
When it comes to digital information sharing and participating the market of digital users is frequently split by age and then content. Younger users are more likely to share information using social networks than older users. Where older users are more likely to be participants by commenting on news and sometimes sharing using email. However overall the need to share digital content is affected more by nation (national culture) than by age. In the graphic below you can see that the U.S. is still among the top highest percentage of digital sharers compared to 9 other countries.
There are several factors that attribute to information users wanting to subscribe to online news. These factors can be split into categories such as brand, desire to access "favorite" content, and quality. The brand of the online news sites attributes to users want to subscribe. If they feel it is a reliable source it is more appealing. The users also want to be able to personalize the information they receive from their subscribed sites so they can filter the information to where their interest lie. The quality of the subscription refers to the quality of writing, this is what keeps the users subscribing. As you can see in the graphic, the quality is an important factor for the U.S. compared to other countries.
How digital information users access news information on top social network sites
This graphic show the extent to which digital information on the news platform is accessed, through social media or through news sites. Facebook is by far the top site used for accessing not only social media use, but news use as well, 35%. Then other sites come in popular as well such as, Twitter, Google Plus, and Youtube. As the use of social network sites for social media versus news compares, there is also a comparison for use by country. The U.S. is not among the top users of social media sites for news ranking at only 8% on Twitter, as compared to Spain at 21% and the UK at 12%. However the brand of the site and the U.S's interaction with news content varies per site.
U.S. top digital information platforms, apps, and brands for accessing news
Percentage of countries who are digital information "sharers" and digital information "participants"
Reasons for digital information users to sign up and subscribe to digital online news platforms
There are several factors that attribute to information users wanting to subscribe to online news. These factors can be split into categories such as brand, desire to access "favorite" content, and quality. The brand of the online news sites attributes to users want to subscribe. If they feel it is a reliable source it is more appealing. The users also want to be able to personalize the information they receive from their subscribed sites so they can filter the information to where their interest lie. The quality of the subscription refers to the quality of writing, this is what keeps the users subscribing. As you can see in the graphic, the quality is an important factor for the U.S. compared to other countries.This graphic show the extent to which digital information on the news platform is accessed, through social media or through news sites. Facebook is by far the top site used for accessing not only social media use, but news use as well, 35%. Then other sites come in popular as well such as, Twitter, Google Plus, and Youtube. As the use of social network sites for social media versus news compares, there is also a comparison for use by country. The U.S. is not among the top users of social media sites for news ranking at only 8% on Twitter, as compared to Spain at 21% and the UK at 12%. However the brand of the site and the U.S's interaction with news content varies per site. U.S. top digital information platforms, apps, and brands for accessing news
No comments:
Post a Comment